Get more of the right clients, without the usual marketing waste

Straightforward marketing strategy for small professional services practices. Built around what actually works for your size and situation.

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You want reliable growth, not marketing theatre

Your practice runs on referrals and reputation. That’s worked so far.

But referrals are unpredictable. You can’t control timing, quality, or volume. When they slow down, you don’t have an alternative.

You’d like more control over growth without spending a fortune or becoming a full-time marketer.

The problem isn’t that you’re against marketing. It’s that most marketing advice doesn’t fit practices like yours.

Why marketing feels harder than it should

Most marketing guidance assumes you have:

Time to experiment and learn new platforms
Budget for campaigns that take months to pay off
Interest in complex systems and ongoing management

That’s rarely true for a practice of your size.

When marketing feels overwhelming, it’s usually because:

There are too many options and no clear way to choose
The advice is generic or built for much larger businesses
The investment doesn’t feel proportionate to the likely return

The real risk isn’t doing nothing. It’s spending time and money on things that don’t deliver.

You don’t need more. You need better.

For practices like yours, effectiveness comes from focus, not scale.

You don’t need:

You don’t need

Expensive paid advertising campaigns
Content schedules that demand constant attention
Corporate website rebuilds
Complex automation and CRM systems
Brand workshops and extensive creative development

You need

Something simple and specific
Actions you can actually manage
Effort and cost that match your scale
Clarity on what will pay off first
A plan you will actually implement

Those bigger activities increase cost and complexity long before they improve results. What works better is something simple, specific, and manageable.

What you actually need

You need clarity on what will work for your situation, a small number of practical actions you can execute, and marketing that fits your size, risk tolerance, and available time.

Not an impressive-sounding plan you’ll never implement.

You need a clear answer to:

What’s worth doing now
What can wait
What to ignore entirely

Where I come in

I help small professional services practices make sensible marketing decisions.

I’ve run a professional services practice. I’ve run a marketing agency. I know what works at your scale and what wastes time.

My role isn’t to sell you activity or push systems you don’t need.

I help you decide what marketing is worth the investment, avoid wasting time and money on the wrong things, and focus on actions that are proportionate and likely to deliver.

The work is practical, contained, and specific to your business. No fluff. No overbuild.

Two ways to work together

Both options are practical and realistic to implement.

Strategy

Decide how to market your practice

A focused piece of work to help you decide how to market your practice. Choose this if you want clarity before committing time or money to execution.

What this looks like:

A short questionnaire to understand your business and goals
A structured conversation to add context and judgement
A clear written strategy covering:
- Who you should be attracting
- How you should present yourself
- Which channels are worth your attention
- What to do first, and what can wait

What you get:
A practical plan you can act on immediately. Nothing generic. Nothing you can’t execute.

Strategy work is tailored based on complexity. More affordable than you’d expect for this level of experience.

Advisory

Support while you implement

Advisory includes strategy, then provides ongoing support as you implement. Choose this if you want help making decisions and testing ideas, without handing everything off or locking into a long-term contract.

What this looks like:

Strategy development at the outset
Regular conversations over a defined period (typically 3–6 months)
Help deciding what’s worth doing next
Feedback as you test and refine

The focus stays on steady, sensible progress.

What you get:
Clearer decisions, fewer loose ends, and less time spent second-guessing marketing choices.

Advisory typically runs $1,000–$1,500 per month, depending on the level of engagement.

How this starts

Book a quick call. We’ll talk through your situation and what you want to improve.

I’ll ask a few questions, look at where you’re starting from, and help you decide the most sensible next step.

If there’s a clear path forward, I’ll recommend it. If there isn’t, I’ll tell you that too.

No pressure. No pitch. Just a useful conversation.

Book a 15-minute call

Quick context so I understand what you do, and what you want to improve.

Get clear on what fits

We narrow the options to what’s worth doing for your size and situation.

Choose a practical next step

Strategy only, or time-boxed advisory. Nothing overbuilt.

Book a 15-minute call

Send a few details and I’ll come back with the simplest next step.